Your Brand Mentor, Sue Shields is a seasoned buyer at luxury multi-brand department store, Fenwick in London.
Fenwick is an independent chain of department stores based in the United Kingdom; it was founded in 1882 by John James Fenwick. Sue is the Buying Manager for luxury handbags and accessories at Fenwick, where she manages, curates and selects seasonal collections for the retailers 9 national stores.
Sue Shields is an International leather goods buyer and an expert in the industry of Handbags, Small Leathers, and Soft Accessories with over 15 years of experience working for multi-brand Department stores, Harrods, and Fenwick, Bond Street.
She specializes in buying and curating a commercial edit, merchandising, range building, price architecture, trend forecasting and product development. She works directly with the brands to support them with the curation of their collections during the design and sampling phase. Sue has knowledge of global customer taste and demands within these categories and has worked with a wide range of brands from the top global luxury brands to the new upcoming contemporary brands.
Sue will work with you to help you select the best product range, increase your brand's buyer appeal, consumer and buyer retail uptake and optimize your brand for wholesale. She looks at your collection through the eyes of a Buyer, providing honest, accurate, and in-depth feedback at industry level.
Sue is currently consulting on various retail and brand development projects.
What to expect from your time with Sue:
Brand Review
Commercial Edit
Merchandising
Range Planning
Price Architecture
Trend Forecasting
