Your Brand Mentor, Georgia Woolfall is a well seasoned buyer in the Middle East with 9 years experience within the online retail world. Having launched Namshi in 2012, she is now heading up Sivvi relaunch looking after apparel, footwear and bags across both genders.
Georgia has has introduced mainstream brands like, Free People, Topshop, Never Fully Dressed, Missguided, C/MEO Collective, Calvin Klein, Tommy Hilfiger, Native Youth, Miss Selfridge, Obey, Seafolly and Diesel to the Middle East online market
She specializes in curating commercial ranges for both the Saudi customer and the Dubai expat consumer. Georgia specializes in buying, pricing, range building, trend forecasting, and fashion brand development.

She is happy to meet and review new brands, advise fashion start-ups, and develop entry market strategies for fashion business with an eye on the Middle East specific needs, expanding your ranges to pull in more customers or finding your brands’ retail niche. 

What to expect from your time with Georgia:
  • Assortment Curation
  • Brand review
  • Price and Marketing positioning
  • OTB, Sales planning
  • Optimize your brand for wholesale market
  • Middle East entry market strategy
  • Seasonal planning
Retail connections
Sivvi (UAE/KSA)
Noon (UAE/KSA)


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