Meet Alessandra Bell (Madubunyi), an award-winning entrepreneur and the driving force behind WE are COCO. She holds a degree in Global Fashion Marketing and Communications, as well as certification in Applied Generative Artificial Intelligence from the renowned Massachusetts Institute of Technology (MIT) Professionals.

Alessandra is a powerhouse in the retail world, having built a powerful network of the world's foremost thought leaders and influencers in fashion.

Her journey began at the British Fashion Council, where she played a pivotal role in International Communications and Buyer Accreditation for London Fashion Week, aiding in the early development of iconic British brands like Erdem, Christopher Kane, and Mary Kantrantzou.

In 2016, Alessandra established a showroom, serving as a go-to hub for emerging brands. Recognizing the challenges faced by startups, she launched WE are COCO Consultancy in 2018, facilitating guidance and mentorship by connecting over 350 global retailers and consultants to projects, platforms, products, and people in fashion.

Alessandra's achievements include being named Entrepreneur of the Year at the Black British Business Awards in 2021. She is a sought-after speaker on sustainable change management, global brand development, and strategic commercial management, and is an accredited LinkedIn Top Voice.

Her consultancy and team have provided invaluable insights and guidance to recognized corporate and luxury fashion entities, including Alexander McQueen, Burberry, Balmain, Gucci, Masdar Institute of Technology, Mubadallah, Encore, and Movenpick Hotels and Resorts.

As a Global Commercial Strategist, Alessandra aids brands in bridging the gap between productivity and commercialism to drive growth and profitability. With her guidance, brands can identify target retailers, overcome obstacles, and develop effective sales and marketing strategies.

Today, Alessandra devotes her time and passion to developing tools, training programs, and AI solutions for retail industry executives, and students alike.


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