Alessandra Bell (Madubunyi) is an award-winning entrepreneur and the Founder and Director of WE are COCO. She has a degree in Global Fashion Marketing and Communications and a Masters in Business Development from Harvard.

"Emerging and developing brands are the future. The next Louis Vuitton or Chanel is waiting to be discovered. There is a huge disconnect between brands and retailers, and WE are here to bridge that gap. WE are shaping the brands of the future." 

Alessandra Bell, Founder - WE are COCO

Known as the "James Bond of Fashion," she has worked across various sectors of Communications and Business Development in London, the Emirates, and Qatar. 

Alessandra's passion for emerging brands and retail began during her foundational years at the British Fashion Council, where she held a position in International Communications and Buyer Accreditation for London Fashion Week. During this time, she supported the early development of iconic British brands such as Erdem, Christopher Kane, Peter Pilotto, and Mary Katrantzou.

In 2016, Alessandra established the COCONAUTICAL Showroom, which quickly became a one-stop-shop for buyers looking for the best-emerging brands.

Recognizing a need to help young designers and retailers navigate the dynamic challenges of running a start-up fashion business, she founded WE are COCO in 2018 as the consultancy arm of the showroom COCONAUTICAL. Today, WE are COCO connects more than 350 global retailers to the best-emerging brands and experienced consultants through mentorship, consultancy, collaboration, and product development.

HOW CAN SHE HELP YOUR BRAND

As a Global Commercial Strategist, Alessandra can help brands bridge the gap between their products and retailers, and drive growth and profitability. Her goal is to develop effective sales tools and marketing strategies that can drive revenue and profitability, build brand equity and ensure longevity. 

She understands the competitive landscape of the fashion industry, and she can help emerging brands identify new markets and develop effective strategies for growth.