Your Brand Mentor, Annie Qurratulain is a seasoned buyer at Middle East online retailer, Namshi in Dubai.

Qurratulain is a seasoned fashion and accessories buyer, specializing in the footwear, handbags, and accessories category. She is an e-commerce consultant with over a decade of experience working for the online retail sector.

She is currently the Buying Manager at Namshi Middle East, one of the most popular online retailers serving customers in the UAE, Qatar, Lebanon, Kuwait, and Saudi Arabia with a growing customer base of 1.2 million.

Annie specializes in range planning, buying, trend forecasting, strategic negotiations, online business development, merchandising, sourcing, customer analysis, and wholesale development.

Her role with COCO is to help brands build confidence and experience, connect brands with customers in the Middle East Market and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.

What to expect from your time with Annie:

  • Range Building
  • Collection Curation
  • Trend Analysis
  • Assortment planning
  • Pricing Architecture
  • Brand Review




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