Your Brand Mentor Nadine Hawkins is a Buying and Merchandising specialist with 20 years of experience working across Women’s, Men’s, Footwear and Accessories in both Branded Buying and Product Development across bricks and mortar and e-commerce retail.
Having spent 6 years working for luxury multi-brand department store Fenwick as a Womenswear Branded Buyer, she strategically re-structured numerous departments to deliver the buying strategy using trend prediction, onboarding brands and carefully curated product selection, always keeping the end customer in mind.
Working as both a Branded Buyer and as a brand founder Nadine has a 360 approach to the process it takes to set up your own label and take an idea from concept to retail success. Nadine is passionate about working with emerging brands and her approach to mentoring is honest, creative, and strategic. She will work with you on whichever area you are struggling with, providing you with in-depth feedback and her breadth of connections to help your brand succeed.
What to expect from your time with Nadine- Brand development, identifying tone and vision
- Trend analysis & forecasting
- Product development/ range building
- Importing & exporting
- Competitor analysis/ market positioning
- Pricing architecture
- Creative direction
- Marketing strategy (how to approach brand colabs and work with influencers and press successfully)
- Sales strategy and product lifecycle management (off price and full price retail)
- Delivery phasing
- Strategy
- Merchandising
- Sales analysis and reporting
