Your Brand Mentor Kristine Humbert, joins the team from 24 Sevres. Kristine offers over 12 years of experience in fashion & luxury buying, mainly working at multi-brand brands such as 24S (part of LVMH group) and Zalando. Having started her career in Finance gave her a great advantage to her new career path in this industry.

Kristine is able to provide insights on the specificities of how buying for online works but at the same time propose features on how to make the website as user friendly as possible. She is also able to provide input not only on the buying part but also different aspects such as e-merchandising, logistics and marketing.

Through the years, Kristine has managed different categories mainly womenswear such as RTW, Leather goods, Shoes and Accessories. Kristine built her fashion career from being an assistant buyer, merchandiser and eventually senior buyer managing high revenue volume businesses.

Kristine has always started working for companies that have not been launched or are still at an early stage. She has always part of the development process of constructing the portfolio and developing different aspects of the business and possesses strong digital experience that could also help brands launch digitally.

What to expect from your time with Kristine:

  • Range Building and Collection curation
  • Assortment Planning
  • OTB Planning/forecasting
  • Sales Reporting
  • E-commerce
  • Negotiation
  • Markdown Strategy


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