Your Brand Mentor Silvia Reis joins the team from Zalando. Silvia specialises in developing flawless choices for her customers, specifically focusing on rethinking product strategies and range building while reacting in advance to trade and customer needs.

Silvia works very closely with suppliers and offers them in season management tools that allows them to have a strong partnership and ensure a sustainable growth.

Her previous experience lies in the Luxury and Contemporary field of Fashion. Silvia is passionate about niche white spots and emerging brands/designers that cater to under-potentialized customer spheres. 

Silvia is able to offer dedicated mentorship on E-commerce competitive tools and overall competitive landscape by teaching brands/suppliers on how to use: Style Sage, Edited and WGSN. Critical Thinking and Creative Assortment planning with in depth trend analysis by WGSN and commercial understanding.

What to expect from your time with Silvia: 

  • Brand development
  • Collection development-planning-phasing
  • Assortment Strategy
  • Commercialization and E-commerce retail
  • Pricing Architecture
  • Sales Reporting
  • Trend Forecasting
  • Market Positioning


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