Your Brand Mentor Megan Puma, joins the team from global swimwear and intimates platform, Bare Necessities.
After working her way up from the sales floor to the buying office, Megan has gathered extensive experience in the swimwear industry with specialisation in the full bust (DD+) segment.
Her passion and journey into the swimwear industry began at 16 years old when she accepted my first job as a sales associate for a specialty swimwear chain.
After 15 years in the industry, Megan has an in-depth understanding of the full bust category, shaping, contemporary, and plus size market. She is versed in both managing multi-door boutique brick and mortar businesses, and a SKU intensive growth category for an establish E-commerce retailers.
She is a senior level buyer at Bare Necessities and in her role she is responsible for curating and executing seasonal assortments from branded partners, setting aggressive financial targets, managing a multi-department OTB, and creating seasonal marketing initiatives. In addition, I’ve also been the key driving force in developing two private label swimwear lines to fill the white space within our full bust product assortment.
What to expect from your time with Megan
- Collection Review
- Product Collaborations and Partnerships
- Designer Mentorship
- Market Analysis
- Consumer Profiling
- Pricing Architecture
- Range Planning
- Lingerie, Intimates, Shapewear Swimwear, Plus sized
- Budgeting and Financial Plans
- Product Curation
- OTB Targets
- Trend Analysis
- Swimwear Creative Direction
- Production
- Merchandising
