Your Brand Mentor, Kara Martchek, is an experienced buyer at online personal styling and shopping service Stitch Fix. Martchek is currently the US Buyer of Women’s Accessories at Stitch Fix, a fast-growing, data-driven business leading the disruption of the retail industry.

Kara has considerable experience in Women’s Accessories, Sportswear, Loungewear, Gifting, and Hosiery through her tenure at Stitch Fix, Sears, American Eagle Outfitters, and Dick’s Sporting Goods.

Due to her background in both product development and merchandising, Kara specializes in building quality product lines that fulfill client needs while maximizing brand profitability. She is extremely familiar with the demands of today’s suppliers and has successfully navigated challenging situations through her strong collaborative and negotiation skills.

Kara is passionate about capitalizing on the opportunities within the retail landscape - knowing that to be competitive in today’s environment, brands must think differently about how they bring goods to market. Her role with COCO is to provide brands with the insights necessary to create an innovative merchandising strategy that will increase sales and market reach.

What to expect from your time with Kara:

  • Assortment Planning & Optimization
  • Product Curation
  • Product & Brand Development
  • Trend Analysis
  • SKU Rationalization
  • Pricing Architecture
  • Competitive Analysis & Client Segmentation 
  • Retail Merchandising
  • Product Life Cycle Management


  • Stitch Fix
  • American Eagle Outfitters


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