Your Brand Mentor, Paige Homan is a seasoned jewelry international buyer at the American bohemian apparel and lifestyle retailer Free People, of the Urban Outfitters Group.

Paige holds a wealth of experience, with over a decade in the fashion industry working at well-known UK and Australian based retailers ASOS and the ICONIC, Australia.

Paige began her career in Australia working for predominately bricks and mortar multi-brand retailers and boutique stores, before branching into online.

She supported the sports and active wear team behind the Iconic, Australia’s fastest growing and largest online retailer. This dynamic position enabled her to grasp a firm understanding of the local community, consumer spending and lifestyle habits that influenced product key aspects of development and successful brand positioning.

Paige has spent a portion of her tenure nurturing smaller athletic into successful international retail winners. She later moved to the UK as a part of the nightwear and lingerie team at ASOS, before moving back to her passion in sportswear – across both mens, womens and accessories.

She recently acquired a position within the jewelry and accessories team Free People in the USA. At Free People, Homan’s role comprises of 80% product development, sourcing and manufacturing.

Homan specializes in curating commercial ranges, business budgeting, sales analysis, trend forecasting, and fashion brand development. She is happy to meet and review new brands, advise fashion start-ups, and develop entry market strategies for fashion business with an eye on US UK and Australian based multi-brand retailers. 

What to expect from your time with Paige:

  • Product Review & Feedback
  • Collection Curation
  • Trend Analysis
  • Pricing Architecture (Wholesale & Retail)
  • Financial Planning
  • Competitor Analysis
  • Range planning
  • Online Sales Analysis
  • Seasonal Sales Strategy
  • Retail Merchandising
  • Brand Development



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