Chrisina is a luxury buyer who specializes in working with new and emerging brands. She has 8 years of buying and merchandising experience from Saks Fifth Avenue, where she launched 18+ brands including Acler, Busayo, Fe Noel, Bernadette, No Pise La Grama, Self-Portrait, Gestuz and byTiMo.
She likes to support high-potential independent brands in accelerating their growth within the fashion industry and positioning them for long-term success. Christina has helped smaller brands scale their business and worked closely with them to develop their merchandise strategy.
She has partnered with many international brands to help them curate a product assortment relevant for the US market. She can share competitive insights and knowledge on the retail landscape.
Christina can offer support with Merchandising, Product Development, Assortment Planning, Product Curation, Category Expansion, Localization by Market, Trend Forecasting, Market Positioning, Market Process, Growth Strategy Plan, Business Development, Department Store Retail, Omni Channel Strategies and Off-Price. She can also work with brands to help them with negotiations, contracts, payment terms, concession and retail logistics.
What to expect from your time with Christina:
• Launching Emerging Brands
• Collection Curation
• Product Development
• Trend Forecasting
• Luxury Retail
• Omni Channel Retail
• Business Development
• Brand Building, Marketing
• Sustainability and Strategic Operations