Your Brand Mentor Alice has over a decade of experience in the buying industry having worked previously in the luxury market for Mohamed Al-Fayed and spending 7 years at ASOS as a branded buyer on the menswear department working across categories of denim and streetwear.

Buying as many as 50 brands for her department at any one time, she has worked with many brands such as Versace Jeans Couture, Carhartt, Levis, Fila, Ellesse, Obey, Kark Kani, Chinatown Market to name only a few. Not only buying but also working on the product development side supporting the brands in making exclusive ranges for the customer and retailer.

 Alice now runs her own streetwear showroom where she wholesales brands and also does freelance product and graphic design for brands specialising in re-launching into the market and using her large base of industry contacts to support smaller brands coming into the market. Key strengths include brand relationships, product development a and knowledge of the market.

 What to expect from your time with Alice: 

•       Product & Brand development (including design packs)

•       Launch or relaunch into the UK/European Market

•       Brand / Product Review & Feedback

•       Trend Analysis & forecasting

•       Price Positioning

•       Collection Curation

•       Sales Strategy


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