Your brand mentor Amy Qualye is a young fashion and streetwear buyer with 8+ years in ecommerce.

Amy heads up the menswear trend & young fashion division at Zalando - tasked with creating a new business unit to attract a younger and more fashion focussed menswear customer, Amy has spent the last years helping brands launch in the European market, developing product, price and marketing strategies alongside brands to help them gain a foothold in the region. Amy is an expert in assortment planning, range development, and long term strategic planning.

Prior to Zalando, Amy worked on the branded buying team at ASOS, working across a range of brands in the streetwear, high street, trend and mainstream segments.

What to expect from Amy:

  • Collection Curation
  • Trend Analysis
  • Assortment planning & strategy
  • Range building
  • Pricing architecture
  • Delivery phasing
  • Market positioning
  • Entering new markets
  • Business development


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