Hong Kong, August 2024 — WE are COCO is pleased to announce the launch of WE are COCO Asia, a strategic expansion into the Asian market, led by the newly appointed Managing Partner, Lu Ng. Based in Hong Kong, Lu brings nearly two decades of experience in the luxury and contemporary fashion industry, positioning WE are COCO for significant growth across Hong Kong, China, and the Far East.
This expansion begins with the addition of Sauvereign, a Hong Kong-based luxury brand that has recently captured global attention. Sauvereign, known for its unique blend of modern elegance and craftsmanship, made headlines by dressing Cillian Murphy with a bespoke brooch at the Oscars, designed by Bertrand Mak. As WE are COCO Asia’s first client, Sauvereign exemplifies the caliber of contemporary, commercial, and niche luxury brands that the firm is set to represent.
Lu Ng, with her extensive experience and deep understanding of the Asian fashion landscape, is tasked with leading WE are COCO Asia’s operations. Her appointment is a strategic move designed to cater to the increasing demand for luxury fashion in the region. Lu’s career is marked by successful stints at industry giants such as Lululemon, Lane Crawford, Jimmy Choo, and Joyce Boutique, where she consistently demonstrated her ability to identify and grow market-leading brands.
"We are excited to welcome Lu Ng to WE are COCO and to bring our unique consultancy model to the Asian market," said Alessandra Bell, Founder and CEO of WE are COCO. "Lu’s deep industry knowledge and strategic insight will be invaluable as we expand our presence in Asia, starting with exceptional clients like Sauvereign."
WE are COCO Asia will focus on providing tailored strategic consultancy to a growing portfolio of contemporary, commercial, and niche luxury clients, helping them to navigate the dynamic and competitive global fashion market with its network of 400 plus retailers and fashion professionals.
The launch marks a significant milestone in WE are COCO’s global growth strategy, underpinned by the firm’s commitment to fostering innovation, excellence, and sustainable growth in the luxury fashion sector.
For more information about WE are COCO Asia and Lu Ng, please visit our website: [Website Link]
About WE are COCO WE are COCO is a leading consultancy firm specializing in luxury and contemporary fashion. With a global presence, the firm provides strategic advice and business development services to some of the world’s most iconic brands, helping them achieve sustainable growth and market leadership.
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