Lu Ng brings nearly two decades of expertise in the luxury and contemporary fashion industry to her role as Managing Partner for WE are COCO Asia. With a deep understanding of the Asian market and a proven ability to identify and grow high-potential brands, Lu is responsible for leading WE are COCO’s strategic expansion across Hong Kong, China, and the Far East.
Throughout her career, Lu has held key leadership positions at some of the world’s most respected fashion and retail companies, including Lululemon, Lane Crawford, Jimmy Choo, and Joyce Boutique. Her experience spans strategic planning, brand management, and business development, with a focus on delivering sustainable growth and building strong partnerships.
Lu’s track record includes overseeing diverse brand portfolios, driving market expansion, and implementing innovative pricing strategies to optimize profit margins. Known for her exceptional leadership and strategic insight, she is dedicated to helping brands differentiate themselves in an increasingly competitive landscape.
At WE are COCO Asia, Lu will be growing and managing a client portfolio valued at approximately $22 million USD, where she continues to leverage her extensive experience and industry knowledge to drive the success of our clients.