With over 15 years of experience in luxury fashion retail and e-commerce, Pippa Mellor leads WE ARE COCO’s VIC Services, spearheading the development of a global network of private stylists across the U.S. and Middle East. Her expertise in private shopping, client relations, and customer engagement is rooted in her high-level roles at industry leaders such as NET-A-PORTER, MATCHES, Mulberry, and Liberty London.
At WE ARE COCO, Pippa is responsible for building robust connections between luxury brands and private shoppers at some of the world’s most prestigious retailers, including Harrods, Bergdorf Goodman, Neiman Marcus, and Farfetch. She provides comprehensive services, including brand training, client development, product updates, commission structures, and sales incentives, ensuring a seamless and personalized luxury shopping experience.
Pippa’s career highlights include driving strategic private shopping initiatives, leading Stylist Affiliate Programmes, executing exclusive trunk shows in Qatar and Saudi Arabia, and growing client acquisition strategies with a laser focus on ROI. Her deep understanding of the luxury customer, combined with her analytical approach, allows her to elevate brand experiences and deliver exceptional results for both clients and brands.
Pippa’s passion for nurturing client loyalty and her commitment to building high-performing teams make her an invaluable asset to WE ARE COCO as we continue to expand our private shopping services globally.