In the recent retail shifts, WE are COCO is mobilising the acumen of former Matches talent for mentorship and education roles within the industry. Equipping brands, retail projects and executives with industry education derived from real-world lessons.

WE are COCO, is proud to welcome Alice Primmer, a seasoned former Matches buyer, to our Board of Retail Mentors. She is ready to steer international brands, developers, students and retail professionals through the complexities of today's market.​ Turning her time and talent to teaching the next generation of fashion leaders. 

"In these turbulent times, it's increasingly difficult for both retailers and brands to stay profitable. WE are COCO, leverages our expertise and global insights to bridge the gap between vendors and distributors, guiding everyone towards success in this new normal," said Alice

Alice's extensive background as a luxury womenswear buyer at Matches equips her with a profound understanding of the fashion industry's nuances, from product development to international market dynamics and e-commerce strategies. Her appointment underscores our commitment to leveraging deep industry knowledge to empower brands and retailers to navigate and thrive in today's fluctuating market conditions.

She brings a wealth of expertise in luxury goods, including ready-to-wear, shoes, handbags, and jewelry, making her an invaluable asset to our team. Her data-driven yet intuitively creative approach ensures that she provides trend-forward guidance and strategic insights that help emerging brands achieve commercial success and sustainable growth.

As Alice herself notes, "Professional guidance is crucial in the evolving retail landscape." Her role at WE are COCO will focus on mentoring brands and executives through collection reviews, market strategy development, omni channel buying strategies and comprehensive operational planning.

This strategic inclusion aims to foster brands that not only meet current market demands but are also well-prepared for future challenges and opportunities.

Previous Article


Leave a comment

Please note, comments must be approved before they are published

Recently Viewed