WE are COCO is pleased to welcome, Alexandra Tistounet to its board of Brand Mentors. Alexandra is an experienced buyer at luxury multi-brand department store, Printemps in Paris.

“Luxury fashion is just getting started, in a era of uncertainty, emerging brands need structure and support to survive a shifting global market. The WE are COCO team is plays an important role in bringing retail and talent together.”

Alexandra Tistounet, Printemps

Alexandra has proven success in Menswear & Womenswear, accessories & lifestyle product areas, and has in depth knowledge in luxury, designer, high-end, avant-garde, street wear and contemporary brands.

Tistounet has also developed her name on the Paris fashion scene as a Creative Director working under luxury boutique United Legend. She is extremely passionate about working with young & emerging talent, and can help brands build the best possible product assortment for wholesale and retail.

She is fluent in 5 languages (German, Spanish, English, French & Italian). Her approach to mentoring is both strategic & creative. This teamed with her positive can-do attitude, and her multicultural networks can help push your brand on a global level, equipping you with the tools & industry knowledge to become a successful & global fashion brand.


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