WE are COCO is pleased to welcome, Shannon Powell to its board of Brand Mentors.

Powell is a seasoned buyer at US based retailer Intermix, which displays designers across 30 boutique stores and a luxury global e-commerce site. Shannon has played a crucial role in shaping the retail outlook at Intermix, both curating and developing product lines.

“The WE are COCO experience is invaluable for both brands and buyers. It is a unique way to connect with new brands in the market. To give and receive relevant constructive feedback, during a time when the industry is rapidly changing.”  Shannon Powell, Intermix Buyer

With nearly a decade of buying experience across Sportswear, Active wear and Denim departments, Shannon has earned major growth margins by introducing new brands to the US market. She also serves as a key representative for sustainability initiatives at Intermix and plays an active role in both strategy and process implementation.

As a mentor, she will work with you to help you select the best product range, increase your brand's buyer appeal, consumer and buyer retail uptake and optimize your brand for wholesale. She looks at your collection through the eyes of a Buyer, providing honest, accurate and in-depth feedback at industry level.

She is happy to meet and review new brands, advise fashion start-ups, and develop entry market strategies for fashion business with an eye on the North American landscape, expanding your ranges to pull in more customers or finding your brands’ retail niche. 


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