Meet your brand mentor Ayotunde Rufia, a former Investment Banker turned Fashion Entrepreneur.

Before graduating from Cass Business school with an MSc in Entrepreneurship, he founded the bi-annual fashion and culture oracle, ArtValue magazine and is the CEO and Co—Founder of Jendaya. He is currently based in London, UK with 5 years of experience in his new role. 

Ayotunde’s passions are in black owned luxury and contemporary brands but has shared interests in Western brands with a point of difference, who are redefining luxury like Casablanca or Area and Them Browne.

What to expect from your time with Ayotunde:

  • Sustainability
  • Trend-led / Contemporary brand development
  • Couture / Luxury brand development 
  • Marketing & Editorial
  • Lifestyle & Culture
  • Business Development
  • African Luxury Brand Development
  • Positive Luxury & LAFS

Buying Area: Menswear, womenswear, streetwear, activewear, resortwear, swimwear, jewellery, accessories & bags.



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