Your brand mentor, Alison Peasgood, joins the our team from retail chain White Stuff and more recently Michael Kors. 

At Michael Kors, she led the assortment as the Menswear Senior Buyer for Europe, identifying opportunities and defining a new strategy to establish a strong brand presence for Full Price, Ecom and Outlet.

She is a Senior Buyer with 12 years of retail and fashion buying experience. Alison specialises in product development along with extensive knowledge of all Menswear categories.

Alison building and leading brand strategy from concept through to trading in season. With developed expertise in analysing and planning growth opportunities. She is highly skilled in product chain management, critical path management and trading.


What to expect from your time with Alison: 

  • Product Development and Innovation
  • Brand DNA
  • Buying and Merchandising Strategy
  • Quality Control 

  • Range Building 

  • Critical Path Management
  • Supply Chain Sourcing
  • Trading Negotiation

  • Data Analysis


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