Your Brand Mentor Allison Mitchell, joins the team as Brand Manager at Marks and Spencers. Allison is a commercially focused and results driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear and nightwear.

Her key strength is in her ability to transform the strong into the superb through cross functional product and trade strategies that meet the commercial needs of the business while delighting customers. 

Prior to joining Marks and Spencers, Allison successfully delivered a product strategy at FIGLEAVES that celebrates the brands values while realising gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser. 

Allison can support brands not only with range optimisation but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.

  • Commercial Strategy
  • Private Label and Brand Collection Curation 
  • Product Strategy and Optimisation 
  • Seasonal Sales Strategy
  • Merchandising Strategy 
  • Markdown and Promotional Planning 
  • Online Trading and Analysis and Strategy 
  • Stock and Inventory Management 
  • Forecasting 
  • Wholesale and Concession Support. 



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