WE are COCO proudly welcomes Sabina Rahim to its Board of Retail Mentors. Sabina, is a seasoned Luxury Buyer specialising in womenswear and childrenswear at London's iconic department store, Harrods. Her valuable insights span from effectively capturing the attention of renowned department stores to comprehending the nuanced preferences and dislikes of luxury shoppers.

Sabina expressed, "WE are COCO is creating a platform where buyers can share their industry-leading knowledge and provide guidance on forging perfect vendor partnerships. With the retail landscape becoming increasingly challenging, this knowledge and guidance can be the key to success."

Sabina's impressive portfolio encompasses working with contemporary, luxury and super brands, allowing her to harmoniously blend data-driven strategies with an intuitive understanding of fashion trends. Her adeptness in navigating complex processes and vendor requirements equips her to tackle common challenges, smoothing the path for brands in their journey.

Sabina's prior experience at Burberry in fabric sourcing offers a unique vantage point on product development, enabling her to guide brands in constructing products from inception. With her wealth of experience and expertise, Sabina Rahim is an invaluable resource for those aspiring to excel in the fiercely competitive world of luxury fashion.

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