Paige Homan – Free People, Senior Buyer
WE are COCO
Meet your Brand Mentor, Paige Homan, a seasoned international jewelry buyer at Free People, a bohemian apparel and lifestyle retailer within the Urban Outfitters Group. With over a decade of experience in the fashion industry, Paige has honed her expertise through roles at renowned UK and Australian retailers such as ASOS and the ICONIC.
Starting her career in Australia, Paige initially worked with bricks-and-mortar multi-brand retailers and boutique stores before transitioning to online platforms. Her tenure with the sports and activewear team at the ICONIC provided invaluable insights into consumer behavior and product development, paving the way for successful brand positioning.
Paige has a knack for nurturing smaller athletic brands into international retail successes. Upon relocating to the UK, she delved into nightwear and lingerie at ASOS before returning to her passion for sportswear across genders and accessories.
Now, as part of the jewelry and accessories team at Free People in the USA, Paige's role focuses primarily on product development, sourcing, and manufacturing. Her expertise lies in curating commercial ranges, business budgeting, sales analysis, trend forecasting, and fashion brand development.
Paige is eager to meet and review new brands, offer guidance to fashion startups, and develop market entry strategies for businesses targeting multi-brand retailers in the US, UK, and Australia.
- Free People
- ASOS
- David Jones
- The Iconic
SPOKEN LANGUAGES
- English
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WE are COCO Expands Into Asia with the Appointment of Lu Ng as Managing Partner
Hong Kong, August 2024 — WE are COCO is pleased to announce the launch of WE are COCO Asia, a strategic expansion into the Asian market, led by the newly appointed Managing Partner, Lu Ng. Based in Hong Kong, Lu brings nearly two decades of experience in the luxury and contemporary fashion industry, positioning WE are COCO for significant growth across Hong Kong, China, and the Far East.
This expansion begins with the addition of Sauvereign, a Hong Kong-based luxury brand that has recently captured global attention by dressing Cillian Murphy with a bespoke brooch at the Oscars, designed by Bertrand Mak. As WE are COCO Asia’s first client, Sauvereign exemplifies the caliber of contemporary, commercial, and niche luxury brands that the firm is set to represent.
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Mentorship in Motion: WE are COCO Transforms Matches' Retail Redundancies into Opportunities for former Employees
In the recent retail shifts, WE are COCO is mobilising the acumen of former Matches talent for mentorship and education roles within the industry. Equipping brands, retail projects and executives with industry education derived from real-world lessons.
WE are COCO, is proud to welcome Alice Primmer, a seasoned former Matches buyer, to our Board of Retail Mentors. She is ready to steer international brands, developers, students and retail professionals through the complexities of today's market. Turning her time and talent to teaching the next generation of fashion leaders.
"In these turbulent times, it's increasingly difficult for both retailers and brands to stay profitable. WE are COCO, leverages our expertise and global insights to bridge the gap between vendors and distributors, guiding everyone towards success in this new normal," said Alice
Alice's extensive background as a luxury womenswear buyer at Matches equips her with a profound understanding of the fashion industry's nuances, from product development to international market dynamics and e-commerce strategies. Her appointment underscores our commitment to leveraging deep industry knowledge to empower brands and retailers to navigate and thrive in today's fluctuating market conditions.
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Breaking New Ground: Noura Al Faqih Appointed as We Are COCO's First Saudi Consultant"
We are thrilled to announce that Noura Al Faqih, a seasoned buyer for Designer and Contemporary Women's Ready-to-Wear at Harvey Nichols Riyadh, has joined We Are COCO as our first consultant for the Kingdom of Saudi Arabia. Noura brings with her a decade of rich experience in the fashion industry, having also contributed significantly at That Concept Store in Dubai.
Noura’s extensive background in buying for both men’s and women’s apparel, combined with her deep understanding of the Middle Eastern market, positions her uniquely to guide brands looking to establish or expand their presence in this vibrant region. Moreover, Noura has successfully founded and developed a linen clothing line in the UAE, catering to a diverse clientele, which further highlights her expertise in product development and market penetration.
In her own words, Noura states: “WE are COCO is a very organised platform which supports buyers to develop talent that could be successfully placed in department stores. I believe in adding value to brands and supporting their growth on a larger global scale."
Throughout her career, Noura has set up creative strategies to maximize space in departments for brands, set up sales per square meter or per brand, and worked closely with the Majid al Futtaim group to launch the concept store, among many other achievements.
WE feel Noura is the ideal mentor and commercial strategist to help your brand grow, scale and develop an in-depth understanding of the Middle East market.
