Paige Homan – Free People, Senior Buyer


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Meet your Brand Mentor, Paige Homan, a seasoned international jewelry buyer at Free People, a bohemian apparel and lifestyle retailer within the Urban Outfitters Group. With over a decade of experience in the fashion industry, Paige has honed her expertise through roles at renowned UK and Australian retailers such as ASOS and the ICONIC.

Starting her career in Australia, Paige initially worked with bricks-and-mortar multi-brand retailers and boutique stores before transitioning to online platforms. Her tenure with the sports and activewear team at the ICONIC provided invaluable insights into consumer behavior and product development, paving the way for successful brand positioning.

Paige has a knack for nurturing smaller athletic brands into international retail successes. Upon relocating to the UK, she delved into nightwear and lingerie at ASOS before returning to her passion for sportswear across genders and accessories.

Now, as part of the jewelry and accessories team at Free People in the USA, Paige's role focuses primarily on product development, sourcing, and manufacturing. Her expertise lies in curating commercial ranges, business budgeting, sales analysis, trend forecasting, and fashion brand development.

Paige is eager to meet and review new brands, offer guidance to fashion startups, and develop market entry strategies for businesses targeting multi-brand retailers in the US, UK, and Australia.

  • Free People
  • ASOS
  • David Jones
  • The Iconic


  • English

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