Madi Chen - Farfetch, Private Client Global Personal Shopper

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Your Brand Mentor, Madi Chen, is an adept personal shopper and private clients manager at Farfetch with a MA in Fashion Retail Management from the London College of Fashion.

She offers over a decade of experience in the luxury fashion sector. With a proven track record in managing diverse media and clientele across demanding international markets like EMEA and APAC, Madi's expertise spans startup brand consultancy, strategic analysis, social media management, and more.

Her insight into luxury consumer behavior, showroom operations, and runway show backstage management is comprehensive. Madi's versatility, having worked across various positions from luxury conglomerates to startup designer brands, uniquely positions her to provide invaluable guidance.

Madi's expertise covers design and production management, marketing and trend analysis, fashion styling, client relationship development, press and communication strategies, make-to-order services, and brand partnerships. With Madi as a mentor, navigating the complexities of the fashion industry becomes more manageable, empowering individuals and businesses to achieve their objectives efficiently.


  • Farfetch
  • Fendi


  • English and Mandarin

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