Julia Hamilton - Elyse Walker - Associate Buyer
Meet Julia Hamilton, an Associate Buyer at Elyse Walker. Born and raised in Los Angeles, Julia brings a unique perspective to the West Coast retail scene. Her exceptional talent for buying has led to impressive sales and growth for the brands she works with.
Julia's experience covers the fast-paced off-price sector to high-end luxury fashion. She's currently enhancing her business skills with an MBA from UCLA, known for its prestigious program, to sharpen her buying strategies even further.
Her ability to spot the latest market trends and understand what shoppers want allows her to select items that blend upscale luxury with cutting-edge design, including unique fine jewellery that appeals to stylish consumers.
If your brand is searching for special styles or categories, especially those that represent sophisticated luxury or the newest fashion trends, Julia Hamilton is the mentor you need. Working with Julia will help refine your brand's appeal and lead you to outstanding success in the competitive fashion market.
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Jillian Xin – LABELHOOD, Buying & Merchandising Director Joins WE are COCO
Jillian Xin is an experienced fashion buyer and merchandising expert with a strong background in supporting young designers and facilitating market entry into Greater China. Currently, she leads buying and merchandising for LABELHOOD, where she continues to foster new talent and design collections that resonate with emerging trends.
Jillian's expertise spans across China, Hong Kong, and the UK, having worked at prestigious organizations such as Lane Crawford and XINLELU. With her entrepreneurial spirit, she was instrumental in launching XINLELU, a platform that introduced independent fashion labels to Shanghai and gained significant recognition in the market.
"Fashion is about creativity, but it’s also about understanding the business landscape, especially when entering a complex market like China. My mission is to guide brands in both their creative and commercial strategies, helping them thrive in the global fashion market," says Jillian Xin.
Jillian’s ability to bridge the gap between creative vision and market strategy makes her a valuable mentor for emerging designers and brands looking to break into the competitive and rapidly evolving fashion markets in China.
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Senior Buyer at Stitch Fix - Whitney Parkhill Joins WE are COCO
Whitney Parkhill's vast experience across Bloomingdale's, Target, and Stitch Fix has equipped her with the knowledge to guide both established brands and new retailers through an ever-evolving market. Whitney’s focus on data, vendor relationships, and trend analysis has made her a forward-thinking leader in the retail space.
“I’m excited to help new brands find their unique niche and build collections that resonate with the right client,” says Whitney.
LANGUAGES:
English
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WE ARE COCO Launches Global Private Shopping Services, Led by Pippa Mellor, former Net-a-Porter UK & EU Personal Shopping Manager
WE are thrilled to announce the appointment of Pippa Mellor as the Head of VIC Services at WE ARE COCO.
With over 15 years of experience in the luxury fashion retail and e-commerce industry, Pippa brings her extensive expertise in private shopping and client relations to lead our new Global Private Shopping Services.
In this role, Pippa will spearhead the development of a global network of private stylists across the U.S. and the Middle East, acting as a direct point of contact for WE are COCO brands and private shoppers at prestigious our partner retailers such as Harrods, Bergdorf Goodman, Neiman Marcus, and Farfetch.
"I’m thrilled to be joining the board of mentors at We Are COCO and working alongside an inspiring team of industry leaders. With 15 years of experience in luxury sales and client development, I’m excited to help brands expand their DTC sales through innovative global luxury private shopping and client development strategies." - Pippa Mellor
Her responsibilities will include providing comprehensive brand training, client services, product updates and exclusive launches, trunk shows and sales incentives.
Pippa’s career includes high-level leadership roles at NET-A-PORTER, MATCHES, Mulberry, and Liberty London. She has consistently demonstrated her ability to build and implement loyalty strategies that nurture existing clients and attract new high-value prospects.
