Whitney Parkhill – Former Stitch Fix Buyer - Retail Mentor
Meet Whitney Parkhill, a seasoned Senior Buyer at Stitch Fix with over 15 years of experience in retail and ecommerce. Whitney’s expertise spans Menswear, Womenswear, and Trend-led contemporary fashion, and she has a keen eye for curation and trend forecasting.
Whitney’s journey began at Bloomingdale's, and she later expanded her career at Target, where she managed both Men's and Women's businesses. Today, at Stitch Fix, she leads the Men's High Price Point category, focusing on bottoms and tailored clothing.
Her extensive industry relationships, combined with her forward-thinking approach to fashion and tech, help her stay ahead of trends and optimize assortments. Whitney is passionate about mentoring emerging brands and students, sharing her retail expertise to help them thrive in today’s competitive landscape.
RETAIL CONNECTIONS
• Stitch Fix
• Target
• Bloomingdale's
SPOKEN LANGUAGES
• English
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Jillian Xin – LABELHOOD, Buying & Merchandising Director Joins WE are COCO
Jillian Xin is an experienced fashion buyer and merchandising expert with a strong background in supporting young designers and facilitating market entry into Greater China. Currently, she leads buying and merchandising for LABELHOOD, where she continues to foster new talent and design collections that resonate with emerging trends.
Jillian's expertise spans across China, Hong Kong, and the UK, having worked at prestigious organizations such as Lane Crawford and XINLELU. With her entrepreneurial spirit, she was instrumental in launching XINLELU, a platform that introduced independent fashion labels to Shanghai and gained significant recognition in the market.
"Fashion is about creativity, but it’s also about understanding the business landscape, especially when entering a complex market like China. My mission is to guide brands in both their creative and commercial strategies, helping them thrive in the global fashion market," says Jillian Xin.
Jillian’s ability to bridge the gap between creative vision and market strategy makes her a valuable mentor for emerging designers and brands looking to break into the competitive and rapidly evolving fashion markets in China.
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Senior Buyer at Stitch Fix - Whitney Parkhill Joins WE are COCO
Whitney Parkhill's vast experience across Bloomingdale's, Target, and Stitch Fix has equipped her with the knowledge to guide both established brands and new retailers through an ever-evolving market. Whitney’s focus on data, vendor relationships, and trend analysis has made her a forward-thinking leader in the retail space.
“I’m excited to help new brands find their unique niche and build collections that resonate with the right client,” says Whitney.
LANGUAGES:
English
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WE ARE COCO Launches Global Private Shopping Services, Led by Pippa Mellor, former Net-a-Porter UK & EU Personal Shopping Manager
WE are thrilled to announce the appointment of Pippa Mellor as the Head of VIC Services at WE ARE COCO.
With over 15 years of experience in the luxury fashion retail and e-commerce industry, Pippa brings her extensive expertise in private shopping and client relations to lead our new Global Private Shopping Services.
In this role, Pippa will spearhead the development of a global network of private stylists across the U.S. and the Middle East, acting as a direct point of contact for WE are COCO brands and private shoppers at prestigious our partner retailers such as Harrods, Bergdorf Goodman, Neiman Marcus, and Farfetch.
"I’m thrilled to be joining the board of mentors at We Are COCO and working alongside an inspiring team of industry leaders. With 15 years of experience in luxury sales and client development, I’m excited to help brands expand their DTC sales through innovative global luxury private shopping and client development strategies." - Pippa Mellor
Her responsibilities will include providing comprehensive brand training, client services, product updates and exclusive launches, trunk shows and sales incentives.
Pippa’s career includes high-level leadership roles at NET-A-PORTER, MATCHES, Mulberry, and Liberty London. She has consistently demonstrated her ability to build and implement loyalty strategies that nurture existing clients and attract new high-value prospects.
