Allison Mitchell – Marks and Spencers, Brand Manager
Your brand mentor, Allison Mitchell is a commercially focused and results-driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear, and nightwear.
Her key strength is in her ability to transform the strong into the superb through cross-functional product and trade strategies that meet the commercial needs of the business while delighting customers.
Allison has successfully delivered a product strategy at FIGLEAVES that celebrates the brand's values while realizing gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser.
Allison can support brands not only with range optimization but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.
RETAIL CONNECTIONS
- Marks and Spencers
- Figleaves
- ASOS (UK)
- Next (UK)
- House of Frasier (UK)
SPOKEN LANGUAGES
- English
-
Jillian Xin – LABELHOOD, Buying & Merchandising Director Joins WE are COCO
Jillian Xin is an experienced fashion buyer and merchandising expert with a strong background in supporting young designers and facilitating market entry into Greater China. Currently, she leads buying and merchandising for LABELHOOD, where she continues to foster new talent and design collections that resonate with emerging trends.
Jillian's expertise spans across China, Hong Kong, and the UK, having worked at prestigious organizations such as Lane Crawford and XINLELU. With her entrepreneurial spirit, she was instrumental in launching XINLELU, a platform that introduced independent fashion labels to Shanghai and gained significant recognition in the market.
"Fashion is about creativity, but it’s also about understanding the business landscape, especially when entering a complex market like China. My mission is to guide brands in both their creative and commercial strategies, helping them thrive in the global fashion market," says Jillian Xin.
Jillian’s ability to bridge the gap between creative vision and market strategy makes her a valuable mentor for emerging designers and brands looking to break into the competitive and rapidly evolving fashion markets in China.
