Allison Mitchell – Marks and Spencers, Brand Manager

Book Now

Your brand mentor, Allison Mitchell is a commercially focused and results-driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear, and nightwear.

Her key strength is in her ability to transform the strong into the superb through cross-functional product and trade strategies that meet the commercial needs of the business while delighting customers. 

Allison has successfully delivered a product strategy at FIGLEAVES that celebrates the brand's values while realizing gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser. 

Allison can support brands not only with range optimization but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.


      • Marks and Spencers
      • Figleaves
      • ASOS (UK)
      • Next (UK)
      • House of Frasier (UK)


      • English

      Book a Mentor



        Recently Viewed