Allison Mitchell – Marks and Spencers, Brand Manager
Your brand mentor, Allison Mitchell is a commercially focused and results-driven E-Commerce professional with 18 years of planning, trading & product experience across lingerie, swimwear, and nightwear.
Her key strength is in her ability to transform the strong into the superb through cross-functional product and trade strategies that meet the commercial needs of the business while delighting customers.
Allison has successfully delivered a product strategy at FIGLEAVES that celebrates the brand's values while realizing gross profit through private label growth, launching the FIGLEAVES private label range into ASOS, NEXT, VERY & House of Fraser.
Allison can support brands not only with range optimization but risk management through dynamic merchandising strategies that balance trade opportunities with stock risk management.
RETAIL CONNECTIONS
- Marks and Spencers
- Figleaves
- ASOS (UK)
- Next (UK)
- House of Frasier (UK)
SPOKEN LANGUAGES
- English