Silvia Reis – Zalando, Womenswear Buyer

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Silvia Reis, your Brand Mentor, brings a wealth of expertise from her tenure at Zalando. Specializing as a Luxury Womenswear Buyer, Silvia excels in crafting impeccable choices for her customers, with a keen focus on redefining product strategies and range building to anticipate trade and customer needs proactively.

Her close collaboration with suppliers includes offering in-season management tools to foster strong partnerships and ensure sustainable growth. With a background rooted in Luxury and Contemporary Fashion, Silvia's passion lies in exploring niche white spaces and supporting emerging brands and designers catering to under-utilized customer spheres.

Silvia provides dedicated mentorship on leveraging E-commerce competitive tools and navigating the overall competitive landscape, imparting knowledge on platforms such as Style Sage, Edited, and WGSN.

Her expertise extends to critical thinking, creative assortment planning, and in-depth trend analysis, leveraging resources like WGSN for commercial understanding.

Additionally, Silvia serves as an accomplished Global Fashion Executive Program University Lecturer at Porto Business School, further enhancing her ability to mentor and educate industry professionals.


      • Zalando


      • English, Portugese, Spanish

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