£0.00

Jillian Xin – Buying Consultant at XIN Projects and LABELHOOD - Buying Director

Book Now

Meet your expert, Jillian Xin, a seasoned Buying & Merchandising Director with over 15 years of experience in the fashion industry. Jillian specializes in market entry strategies, brand positioning, and merchandising for luxury and contemporary fashion brands, with a particular focus on navigating the complex Greater China market.

Jillian's career began in management consulting in London before she moved to Shanghai in 2011, where she identified a gap in the market for independent fashion labels. She founded XINLELU, a multi-brand website and boutique that was recognized by Time Out Magazine as one of the top ten stores in Shanghai, and earned her a spot on Forbes' 30 Under 30 list.

In 2014, Jillian sold the business and moved to Hong Kong, where she worked as a Senior Fashion Buyer for Lane Crawford, leading the launch of the Next New department, which supports young talent. Since 2018, Jillian has continued to nurture emerging designers as the Buying Director at LABELHOOD, a Shanghai-based retailer and incubator. Her extensive network, strategic foresight, and expertise in brand development have made her a key player in shaping the future of fashion in China.

Jillian holds a first-class honors degree in Economics from the London School of Economics, and her fluency in both English and Mandarin allows her to bridge the gap between Western and Chinese markets seamlessly.

"Helping brands and retailers expand into China and create sustainable growth strategies is my passion. I thrive on collaborating with emerging designers to elevate their vision and make a lasting impact in the market," says Jillian Xin.

MORE ABOUT JILLIAN

  • Specializes in market entry strategies, brand mix, buying, and merchandising.
  • Expertise in China Ecommerce platforms (TMALL, RED, WeChat).
  • Mentor and consultant for emerging brands seeking to expand their visibility in Greater China.
  • Fluent in English and Mandarin.

RETAIL CONNECTIONS

Lane Crawford
LABELHOOD

SPOKEN LANGUAGES

English
Mandarin

JILLIAN’S SERVICES INCLUDE

  • Brand Mentorship & Development
  • Retail Consulting & Market Strategy
  • Merchandising & Collection Development
  • China Strategy & E-commerce Support

          Recently Viewed