Alice Primmer – Former Matches, Womenswear Senior Buyer


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Meet your mentor, Alice Primmer, an established authority in luxury womenswear with a wealth of experience from her years with Harrods and Matches UK.

Alice specializes in a broad range of products including ready-to-wear, shoes, and accessories. She applies a strategic approach to seasonal planning, guided by deep market knowledge and a commitment to achieving key performance indicators in tune with industry movements.

Alice's comprehensive expertise in buying, range building, and product development is complemented by her dedication to providing transparent feedback and fostering collaborative growth with brands. 

Matches once held a reputation for launching emerging brands to international customers. As a valued member of the Matches team, brands looking to capture direct market share and entry in the UK and EU market, will benefit from hands-on approach with strategic foresight, offering guidance on navigating the current retail landscape and positioning for future success.


  • Matches
  • Harrods


  • English

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