MEET the BUYER is a WE are COCO initiative that supports the very best emerging fashion talent to achieve their business goals.

WE shape the brands of the future, by connecting brands to buyers in the world’s leading retailers, through mentorship, collaborations and product development.

MEET the BUYER is offers brands the opportunity to engage directly with their target buyers and retailers. WE are the most established brand development scheme globally, with a network of over 250 luxury and high street retailers. 

Our Brand Mentors support brands and business owners through mentorship, business development and commercial strategy to increase their wholesale orders and commercial success; both online and through global retail distribution.

The MEET the BUYER program is invitation only. WE identify brands and designers by the specific needs of our retailers, their potential and suitability, the brands creative authenticity, strong design aesthetic and point of difference.

WE are COCO now encompasses Men’s and Women’s Ready to Wear (RTW), Accessories, Swimwear and Resort.


What is the Criteria for invitation?

MEET the BUYER initiative by WE are COCO is by invitation only.

An independent council of retailers select 40 brands a year for participation in MTB. The program is now in its Third Season. All designers must have a minimum of two stockists (this cannot include your own store or webstore). Brands may also submit their look books and line sheets for consideration at 


MEET the BUYER, connects brands directly to buyers.

MEET the BUYER, was created in response to the brands' need to connect directly with buyers, to build long-term relationships with retail decision-makers, to increase wholesale and distribution opportunities, and to drive sales revenue.

WE are COCO is the fastest growing network of retailers, with over 250 buyers and merchandisers from 24 Sevres, ASOS, Al Shaya Group, Al Chaloub Group, Anthropologie, Art Haus, Balenciaga, Barneys, Bergdorf Goodman, Bloomingdales, Boutique 1, Chanel, Dior, David Jones, Daslu, Etoile, Farfetch, Fenwick, Free People, FWRD by Elysse Walker, Galeries Lafayette, Gucci, Guilt, Goop, Harvey Nichols, Harrods, Intermix, Isetan, Jendaya, La Rinascente, Luisa Via Roman, Liberty, LVMH, Lord & Taylor, Matches, My Theresa, Michael Kors, Moda Operandi, Namshi, Net-a-Porter, Nordstrom, Neiman Marcus, Prada, Printemps, Revolve, River Island, Saks Fifth Avenue, Selfridges, Shop Bop, SKP Beijing, The OUTNET, The Iconic, Takashimaya, TSUM, Valentino, Wolf and Badger, Zalando and more.


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