Your Brand Mentor Rebecca Stratton joins the team as Former Buying Manager at Liberty. Rebecca has 20+ years of successful experience as a Senior Buyer. In her most recent position in Liberty London, Rebecca worked as a Buying Manager, managing 75+ brands across designer and small boutique start-ups. 


Rebecca is known for her aesthetic eye and ability to identify new trends and shape collections to maximise sales and profit. Leading with Design and quality defines every area of her work. 



Rebecca has also managed large budgets of £150m+ for two Major Multi-Channel retailers, buying both branded and own-brand product development, with a proven track record of creating and delivering strategy. 


Rebecca has a wealth of Global sourcing expertise from over 10+ countries of short and long-lead-time products across several product categories; Womenswear, Menswear and Childrenswear (Woven, Jerseys & Knitwear); as well as Homeware & Accessories - including Footwear, Bags and Jewellery. Rebecca also has experience within Licensing and Marketing. 





What to expect from your time with Rebecca: 






• Brand Development, including range building & product development



• Omnichannel Strategy



• Network/relationship building 



• Collection curation and phasing 



• Pricing Architecture 



• Seasonal Financial analysis



• Sales Reporting 



• Market Positioning 



• Competitor analysis 



• Trend Analysis



• Leadership, including problem solving and development of the team









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