Your Brand Mentor, Melissa Farnan is a seasoned buyer at Harvey Nichols, Doha.

Melissa specializes in brand curation, brand development, Middle East distribution, retail forecasting and supply chain management within fashion, beauty and fragrance. She carries extensive experience with the development and distribution of beauty and fashion brands in the Middle East markets.

Farnan has maximized sales for the luxury retail sector and a number of privately funded Qatari Fashion groups. She manages luxury and emerging beauty brand portfolios and ensuring product selections target core customers as well as represent key trends.

Her role with COCO is to help brands build confidence, experience, and the correct creative approach to deliver a unique and desirable product mix to the Middle East and International markets whilst growing sales and market share.

What to expect from your time with Melissa:

  • Collection Curation
  • Product Development
  • Price Positioning
  • Middle East Entry Strategy
  • Middle East distribution
  • Seasonal Sales Strategy
  • Retail Merchandising
  • Luxury Beauty and Fashion Brand Development


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