Your Brand Mentor Lola Okiyuga, joins with a background in buying and creating sell-out fashion brands + collections across the luxury, contemporary, street/sport and e-commerce sectors.

Lola is one of a handful of senior black female executives in luxury fashion and retail, having worked for global market leaders Farfetch Group, ASOS and creating Topshop's bestselling item of all time. She is also responsible for directly generating over £250m in high margin sales by curating and creating sell-out collections with brands like Ralph Lauren, Off-White and Nike to Hello Kitty, LaQuan Smith, Chinatown Market and The Simpsons and has featured in titles Vogue, Hypebeast, High Snobiety and Mail Online.

Lola hosts a wide range of interchangeable skills ranging from Strategy Planning Supplier Management Partnerships to Critical Path Management. With over 10+ years of experience, Lola has worked for several well-known retailers  covering different sectors ranging from Menswear, Womenswear, Streetwear to Resort, Swim and Jewellery.

What to expect from your time with Lola: 

  • Range Planning
  • Collection Curation Collaborations and Special Projects
  • Licensing Product Development
  • Branded Buying
  • Luxury Buying
  • Jewellery Footwear Activewear and Performance Category launches
  • Launches Strategy
  • Hype and Sell Out collections
  • D & I authentically
  • Sustainability
  • E-Commerce
  • Partnerships


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