Your Brand Mentor, Alexandra Gordon is luxury womenswear buyer with ten years of experience with British based retailers Liberty, Fenwick & Selfridges.

Her knowledge extends across most ready-to-wear groups from casual & denim to contemporary & designer. In her most recent role as Head of Womenswear at Liberty she was in charge of the business unit, leading the buying team and strategy across multiple functions including brand management, trend predictions, product sourcing and selection.

Alex is passionate about capitalizing on the opportunities within the retail landscape - knowing that to be competitive in today’s environment, brands must think differently about how they bring goods to market. Her role with COCO is to provide brands with the insights and strategy necessary to create an innovative merchandising and product assortment that will increase sales and market reach.

What to expect from your time with Alex:

  • Range Building
  • Collection Planning
  • Assortment Planning/Seasonal Strategy
  • Pricing Architecture
  • Sales Reporting
  • Delivery Phasing
  • Collection Curation
  • Market Positioning


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