The COCO Consultancy is pleased to welcome Annie Qurratulain to its board of Brand Mentors.

Qurratulain is an International Fashion Accessories Buyer in the footwear, handbags, and accessories category and e-commerce consultant with over a decade of experience working for the online retail sector. She is currently the Buying Manager at Namshi Middle East, one of the most popular online retailers serving customers in the UAE, Qatar, Lebanon, Kuwait, and Saudi Arabia. 

"Namshi has a 1.2 million and growing active customer base. As a leading retailer of international brands for the Middle East Market we are constantly looking for opportunities to engage new brands and support them with an understanding of how to meet the needs of this new market. The COCO Consultancy is creating a necessary conversation for brands in a digital age.
Annie Qurratulain, Namshi, Middle East

Annie specializes in range planning, buying, trend forecasting, strategic negotiations, online business development, merchandising, sourcing, customer analysis, and wholesale development.

Her role with COCO is to help brands build confidence and experience, connect brands with customers in the Middle East Market and the correct creative approach to deliver a unique and desirable product mix whilst growing sales and market share.


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