Alison Peasgood, joins WE are COCO from luxury brand Micheal Kors. She has twelve years retail and fashion buying experience, with expertise in product development along with extensive knowledge of all Menswear categories.
"WE are COCO utilizes the skills of global experts in their field. I believe this would be an amazing support for a new brand that are exploring how to build its business. It is such a big commitment to employ teams for small brands so a great test to see what they need to create going forward and how different roles can contribute." ALison Peasgood - Senior Buyer, Micheal Kors
Alison's core responsibilities include building and leading brand strategy from concept through to trading in season. creative direction and commercial ranges, sourcing strategies and supply chain management.
In her most recent role at Michael Kors, she led the assortment as the Menswear Senior Buyer for Europe, identifying opportunities and defining a new strategy to establish a strong brand presence for Full Price, Ecom and Outlet.