Whitney Parkhill's vast experience across Bloomingdale's, Target, and Stitch Fix has equipped her with the knowledge to guide both established brands and new retailers through an ever-evolving market. Whitney’s focus on data, vendor relationships, and trend analysis has made her a forward-thinking leader in the retail space.

“I’m excited to help new brands find their unique niche and build collections that resonate with the right client,” says Whitney.

LANGUAGES:
English

WE are thrilled to announce the appointment of Pippa Mellor as the Head of VIC Services at WE ARE COCO.

With over 15 years of experience in the luxury fashion retail and e-commerce industry, Pippa brings her extensive expertise in private shopping and client relations to lead our new Global Private Shopping Services.

In this role, Pippa will spearhead the development of a global network of private stylists across the U.S. and the Middle East, acting as a direct point of contact for WE are COCO brands and private shoppers at prestigious our partner retailers such as Harrods, Bergdorf Goodman, Neiman Marcus, and Farfetch.

"I’m thrilled to be joining the board of mentors at We Are COCO and working alongside an inspiring team of industry leaders. With 15 years of experience in luxury sales and client development, I’m excited to help brands expand their DTC sales through innovative global luxury private shopping and client development strategies." - Pippa Mellor 

Her responsibilities will include providing comprehensive brand training, client services, product updates and exclusive launches, trunk shows and sales incentives.

Pippa’s career includes high-level leadership roles at NET-A-PORTER, MATCHES, Mulberry, and Liberty London. She has consistently demonstrated her ability to build and implement loyalty strategies that nurture existing clients and attract new high-value prospects.